Welcome, I'm Justin

Digital Technology Leader

Combining Strategic Vision and Technical Expertise to Elevate Online Presence and Lead Generation

Justin Arneson profile picture

Welcome, I'm Justin

Digital Technology Leader

Combining Strategic Vision and Technical Expertise to Elevate Online Presence and Lead Generation

Justin Arneson selfie at the beach

ABOUT ME

Marketing Technology Expert

As a seasoned professional with a rich background in web marketing and leadership, I excel in creating and implementing strategic digital solutions. My passion lies in optimizing marketing technology stacks and driving measurable success for organizations.

MY PERSONAL LIFE

My wife (Melissa), our dog (Winston), and I spend part of our year in Orange County, CA, where we enjoy the beautiful weather, beaches, and our favorite spot, Disneyland. Growing up near Disneyland, Melissa and I shared many date nights there, creating memories that now bring us back 2-3 times a week, even if it’s just for a quick dinner or a stroll.

When we’re not enjoying our home base, we’re exploring the western United States in our motorhome. Our remote positions allow us the freedom to travel and immerse ourselves in the natural beauty and history of the region. We have a passion for discovering Native American ruins, pictographs, and petroglyphs scattered across the West. One of our favorite destinations is just west of Capitol Reef National Park, where we spend up to three months each year. There, we indulge in fly fishing, ATV trail riding, hiking, and exploring, while also supporting the local businesses.

We are proud parents to our wonderful son and thrilled grandparents to our new grandson. Balancing our professional lives with our love for travel and family, we find joy in every adventure and cherish the moments we spend together. Whether at home or on the road, we are always seeking new experiences and making lasting memories.

Justin and his wife and dog
Justin and his dog Winston

MY SERVICES

Comprehensive Web Solutions Tailored for Success

From complete web management and optimization to custom WordPress consulting, I provide a full range of digital services designed to elevate your online presence. 

Whether you’re looking to enhance your website’s performance, improve conversion rates, or implement cutting-edge marketing technology, my expertise ensures seamless integration and outstanding results. Let’s collaborate to bring your vision to life and drive your business forward.

To get more information about my services visit my agency Dirt Trail Digital at dirttraildigital.com or click below.

MY RESUME

Professional Experience and Expertise

Accomplished technical and web marketing expert specializing in product and project management, with a focus on impactful digital strategies. Extensive experience in leading software and web projects from start to finish, proficient in executing digital campaigns. Expertise spans graphic design, UI/UX, web development, and marketing technology. Skilled in evaluating and leveraging AI services, platforms, and integrations, with a proven track record of developing custom AI chatbots. Consistently inspires teams to enhance marketing strategies, improve client quality, and optimize user interactions, ensuring effective and budget-conscious project delivery. Proficient in creating scalable web solutions and managing complex projects for optimal outcomes. Excellent communicator who engages with executive leaders, vendors, and cross-functional teams to drive success. Dedicated to helping businesses achieve their goals through cutting-edge digital marketing technologies and best practices. Thrives in dynamic environments and continuous growth and learning.

Core Competencies Include:

Strategic Thinking | Digital Strategy | Product Management | Project Management | Software Project Leadership | Digital Campaign Planning | Graphic Design | UI/UX Design | Marketing Technology Implementation | Conversion Rate Optimization | Scalable Web Solutions | Cross-functional Collaboration | High-quality Project Delivery | Effective Communication | Custom WordPress | eCommerce Technology |  Continuous Learning and Growth | Lead Generation | User Experience Improvement | Budget and Scope Management | Stakeholder Engagement | Innovative Problem Solving | Strategic Planning | Team Leadership and Development | Fast-paced Environment Adaptability

2012 - 2024

Experience

Founder & Digital Technology Consultant

Dirt Trail Digital (06/24 - Present)

Garden Grove, CA

  • Guide and manage complete project lifecycles, overseeing client acquisition, requirements gathering, design, development, and post-launch support.
  • Deliver scalable web solutions across multiple CMS platforms, driving significant client growth and enhancing user engagement.
  • Provide expert consulting services to refine digital marketing strategies, utilizing tools like Google Analytics, SEMRush, and Power BI to achieve measurable results.
  • Cultivate and sustain long-term client relationships by consistently delivering timely, high-quality, and customized solutions that align with business objectives.

Vice President of Marketing Technology

American College of Education (01/23 - 05/24)

Indianapolis, IN (Remote)

  • Led the web team within marketing, streamlining operations and enhancing digital presence.
  • Collaborated with marketing teams and leaders to optimize the user experience and lead flow at the top of the funnel.
  • Presented analytics data in recurring meetings with C-level executives, influencing strategic decisions.
  • Strategized the long-term vision of the marketing technology stack in collaboration with leadership.
  • Served as a Subject Matter Expert (SME) on committees, contributing insights on web technologies, marketing strategies, UI/UX, lead management, and student experience.
  • Acted as product owner for the online college admissions application, leading development and updates with the IT team.
  • Played a pivotal role in AI research and development, managing the custom OpenAI student chat service.

Director of Web Marketing

Academy of Art University (01/21 - 12/22)

San Francisco, CA (Remote)

  • Successfully migrated a major student portal to a new CMS and tech stack.
  • Implemented strategic changes to boost lead generation quality and quantity.
  • Developed and managed the team budget, ensuring timely vendor payments and meticulous cost tracking.
  • Planned and executed projects to ensure timely and budget-compliant launches.
  • Regularly met with stakeholders to deliver progress updates and analytics insights.
  • Completed seven migrations to a headless CMS stack.
  • Steered the entire Marketing Team as interim VP of Marketing for four months.

Product Manager

Datablaze (2012 - 2020)

Eagle, ID

  • Directed product R&D, sample testing, and the development and integration of IoT solutions throughout their lifecycle.
  • Managed successful launches and updates for SaaS and mobile app products, as well as internal tools.
  • Oversaw staging and assembly of intricate IoT product kits, ensuring seamless operations.
  • Established and trained a competent technical support team from the ground up.
  • Streamlined essential business processes, including RMA, fulfillment, and billing, to enhance efficiency.
  • Developed HTML and CSS front-end functionalities to improve user experience.
  • Designed online storefronts and e-commerce assets, including Amazon listings, to boost sales.
  • Led the design of packaging and comprehensive marketing materials.
  • Produced dynamic mockups to provide realistic product representations.
  • Acted as product manager for a successful national product launch at Wal-Mart.

Technical Project Manager

Strategic Observation Systems International (2007 - 2011)

Eagle, ID

  • Led the design, development, and launch of a GPS-tracking SaaS platform for elite law enforcement agencies.
  • Supervised the implementation of new features, bug fixes, and client-specific developments.
  • Supported the marketing team with digital design and advertising content.
  • Designed packaging and materials for a consumer product line.
  • Established and managed a new technical support department.
  • Led R&D efforts to develop complex kitted solutions for network backup and failover.
  • Played a key role in creating one of the first battery-based GPS ankle bracelets.

2004 - 2019

Education

Master of Business Administration (MBA)

Boise State University (2015 - 2019)

I earned my Master of Business Administration (MBA) from Boise State University, where I honed my leadership and strategic management skills. This advanced degree has equipped me with the knowledge and expertise to drive business growth and lead successful digital marketing initiatives.

Bachelor of Science in Information Technology

Purdue Global (2013 - 2015)

I hold a Bachelor of Science in Information Technology from Purdue Global University, where I specialized in networking and application development. My education provided a strong foundation in technical skills and problem-solving, preparing me to excel in developing innovative digital solutions.

Military Experience

Information Systems Technician

U.S. Navy (1997 - 2001)

As an Information Systems Technician in the U.S. Navy, I gained extensive experience in managing and maintaining critical IT infrastructure under high-pressure conditions. This role developed my technical expertise and problem-solving skills while instilling a strong work ethic and dedication to excellence.

CONTACT ME

Let's Connect and Create Something Great

If you're looking for a seasoned web marketing professional to elevate your digital presence, or if you have a position that aligns with my extensive skill set in web design, project management, and digital strategy, I’d love to hear from you.

Please fill out the contact form below, and let’s discuss how we can work together to achieve your goals.

Justin Arneson hiking

Please fill out the contact form below, and let’s discuss how we can work together to achieve your goals.