Welcome, I'm Justin

A Web Marketing Leader Driving Digital Success

Combining Strategic Vision and Technical Expertise to Elevate Online Presence and Lead Generation

Welcome, I'm Justin

A Web Marketing Leader Driving Digital Success

Combining Strategic Vision and Technical Expertise to Elevate Online Presence and Lead Generation

Justin Arneson

ABOUT ME

Marketing Technology Expert

As a seasoned professional with a rich background in web marketing and leadership, I excel in creating and implementing strategic digital solutions. My passion lies in optimizing marketing technology stacks and driving measurable success for organizations.

MY PERSONAL LIFE

My wife (Melissa), our dog (Winston), and I spend part of our year in Orange County, CA, where we enjoy the beautiful weather, beaches, and our favorite spot, Disneyland. Growing up near Disneyland, Melissa and I shared many date nights there, creating memories that now bring us back 2-3 times a week, even if it’s just for a quick dinner or a stroll.

When we’re not enjoying our home base, we’re exploring the western United States in our motorhome. Our remote positions allow us the freedom to travel and immerse ourselves in the natural beauty and history of the region. We have a passion for discovering Native American ruins, pictographs, and petroglyphs scattered across the West. One of our favorite destinations is just west of Capitol Reef National Park, where we spend up to three months each year. There, we indulge in fly fishing, ATV trail riding, hiking, and exploring, while also supporting the local businesses.

We are proud parents to our wonderful son and thrilled grandparents to our new grandson. Balancing our professional lives with our love for travel and family, we find joy in every adventure and cherish the moments we spend together. Whether at home or on the road, we are always seeking new experiences and making lasting memories.

Justin Arneson

ABOUT ME

Marketing Technology Expert

As a seasoned professional with a rich background in web marketing and leadership, I excel in creating and implementing strategic digital solutions. My passion lies in optimizing marketing technology stacks and driving measurable success for organizations.

MY PERSONAL LIFE

My wife (Melissa), our dog (Winston), and I spend part of our year in Orange County, CA, where we enjoy the beautiful weather, beaches, and our favorite spot, Disneyland. Growing up near Disneyland, Melissa and I shared many date nights there, creating memories that now bring us back 2-3 times a week, even if it’s just for a quick dinner or a stroll.

When we’re not enjoying our home base, we’re exploring the western United States in our motorhome. Our remote positions allow us the freedom to travel and immerse ourselves in the natural beauty and history of the region. We have a passion for discovering Native American ruins, pictographs, and petroglyphs scattered across the West. One of our favorite destinations is just west of Capitol Reef National Park, where we spend up to three months each year. There, we indulge in fly fishing, ATV trail riding, hiking, and exploring, while also supporting the local businesses.

We are proud parents to our wonderful son and thrilled grandparents to our new grandson. Balancing our professional lives with our love for travel and family, we find joy in every adventure and cherish the moments we spend together. Whether at home or on the road, we are always seeking new experiences and making lasting memories.

MY SERVICES

Comprehensive Web Solutions Tailored for Success

From complete web management and optimization to custom WordPress consulting, I provide a full range of digital services designed to elevate your online presence. 

Whether you’re looking to enhance your website’s performance, improve conversion rates, or implement cutting-edge marketing technology, my expertise ensures seamless integration and outstanding results. Let’s collaborate to bring your vision to life and drive your business forward.

WordPress
Consulting

Unlock the full potential of WordPress with customized consulting services tailored to your specific needs.

Web Design & Development

Create a stunning and functional online presence with our comprehensive web design and development services.

Web Management & Optimization

Ensuring your website runs smoothly and efficiently with top-tier management and optimization services.

Conversion Rate Optimization

Boost your sales and engagement with expert strategies tailored to maximize your conversion rates.

Custom Dynamic Forms

Streamline your data collection with expertly developed and integrated online forms.

Marketing Technology

Leverage advanced marketing technology for seamless implementation and ongoing management.

WordPress
Consulting

Unlock the full potential of WordPress with customized consulting services tailored to your specific needs.

Web Design & Development

Create a stunning and functional online presence with our comprehensive web design and development services.

Web Management & Optimization

Ensuring your website runs smoothly and efficiently with top-tier management and optimization services.

Conversion Rate Optimization

Boost your sales and engagement with expert strategies tailored to maximize your conversion rates.

Custom Dynamic Forms

Streamline your data collection with expertly developed and integrated online forms.

Marketing Technology

Leverage advanced marketing technology for seamless implementation and ongoing management.

MY RESUME

Professional Experience and Expertise

With a proven track record in web marketing, digital strategy, and project management, my extensive experience spans various industries and roles. From leading marketing technology initiatives to optimizing web performance, I bring a wealth of knowledge and leadership to every project. Explore my resume to see the detailed journey of my professional achievements and skills.

2012 - 2024

Experience

Vice President of Marketing Technology

American College of Education (01/23 - 05/24)

Indianapolis, IN (Remote)

Led the development and implementation of comprehensive digital strategies to improve lead generation quality and user experience. Collaborated with marketing and other departments to make data-driven decisions and optimize the marketing technology stack.

  • Lead a team that maintained the marketing website, including a complete overhaul of the existing custom WordPress theme to create a more efficient and scalable solution.
  • Saved the college over $40k/year in unnecessary fees.
  • Created a custom Grant Calculator connected to our API for dynamic values
  • Integrated event marketing into the custom WordPress website
  • Improved website performance and web core vital scores.
  • Managed lead flow from initial capture to CRM.
  • Managed, maintained, and improved a custom API that dynamically populated program content on over 90 web pages.
  • Lead all content production and implementation through fast-paced sprints
  • Played a key role in AI research and analysis projects.
  • Communicated and presented KPI’s and other key metrics to Executive Cabinet
  • Acted as a technical and marketing SME on 5 committees and workgroups
  • Product owner of our custom OpenAI Chatbot used to improve our student experience.

Director of Web Marketing

Academy of Art University (01/21 - 12/22)

San Francisco, CA (Remote)

Managed a team of developers, designers, and producers to continuously update and maintain over 20 web properties. Supported web update requests from various departments and developed new websites, blogs, showcases, and other web development projects.

  • Successfully migrated a large student portal to a new CMS and completely new tech stack.
  • Implemented several changes to improve lead generation quality and quantity.
  • Worked closely with vendors to assist our efforts where needed, including custom development, design contractors, and various other resources.
  • Led Conversion Rate Optimization(CRO) and Search Engine Optimization(SEO) projects
  • Managed the Marketing Team as interim VP of Marketing (4 months).

Product Manager

Datablaze (2012 - 2020)

Eagle, ID

Handled all graphic design of product marketing materials, webpages, infographics, social media ads, and any other professional graphic design requirements. Led the integration of new GPS tracking products into the company software platform, utilizing SQL Server Management Studio, XML profile coding, hardware configuration, R&D, and Quality Assurance.

  • Helmed product R&D, sample testing, development, and integration of IoT product solutions and life cycles.
  • Managed successful launch and updates to SaaS products, mobile app products, and internal tools.
  • Led staging and kitting of complex IoT product kits.
  • Created and trained a technical support team.

2004 - 2019

Education

Master of Business Administration (MBA)

Boise State University (2015 - 2019)

I earned my Master of Business Administration (MBA) from Boise State University, where I honed my leadership and strategic management skills. This advanced degree has equipped me with the knowledge and expertise to drive business growth and lead successful digital marketing initiatives.

Bachelor of Science in Information Technology

Purdue (2013 - 2015)

I hold a Bachelor of Science in Information Technology from Purdue University, where I specialized in App Development. My education provided a strong foundation in technical skills and problem-solving, preparing me to excel in developing innovative digital solutions.

Military Experience

Information Systems Technician

U.S. Navy (1997 - 2001)

As an Information Systems Technician in the U.S. Navy, I gained extensive experience in managing and maintaining critical IT infrastructure under high-pressure conditions. This role developed my technical expertise and problem-solving skills while instilling a strong work ethic and dedication to excellence.

CONTACT ME

Let's Connect and Create Something Great

If you're looking for a seasoned web marketing professional to elevate your digital presence, or if you have a position that aligns with my extensive skill set in web design, project management, and digital strategy, I’d love to hear from you.

Please fill out the contact form below, and let’s discuss how we can work together to achieve your goals.

Please fill out the contact form below, and let’s discuss how we can work together to achieve your goals.